The EP&C way of doing business: Redefining the role of patent attorneys in advising business strategy

When is this article relevant for you?

Many organisations approach patents reactively. An engineer often creates an invention and the immediate next step is to call a lawyer. While this results in a patent that protects a single idea, it rarely serves the company's wider goals or long-term risks.

If you are looking to move from simple legal compliance to creating genuine business impact, this approach is for you. This article outlines a model where patent attorneys act not merely as legal consultants, but as strategic partners deeply embedded in your growth plans.

After reading this article:

• You will understand how to reframe intellectual property not as a fence around an invention, but as a lever for growth, investment, and collaboration.
• You will learn the value of engaging with advisors at the very beginning of the innovation cycle to map out product roadmaps and markets before discussing protection.
• You will be able to view your patent portfolio as a living asset that evolves alongside your business to generate revenue and build resilience.