From Pitch to Production: How Rival Foods Became a Serious Player

By Thomas Remmerswaal, M.Sc. 14 July 2025

In 2019, Rival Foods won EP&C’s pitch competition with their innovative plant-based meat alternative. A lot has happened since then. CEO Birgit Dekkers shares how the young company now produces in a former meat factory, has gained traction abroad, and secured €10 million in growth capital.

Curious about their journey from concept to international expansion?
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About the author

I studied mechanical engineering and materials science at Delft University. I joined EP&C as a trainee patent attorney in 2015 and qualified as a Dutch and European Patent Attorney in 2021. In...

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From Pitch to Production: How Rival Foods Became a Serious Player

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